Dr. Martens
Walk Taller
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Walk Taller ---
Walk Taller.
We turned every pair of Docs into a platform for self-expression—launching a bold, multi-platform campaign that inspired wearers to walk taller, louder, and prouder.
Video
Kicking off the Walk Taller campaign, this video uses iconic imagery to show how Doc Martens give you the confidence and stage to speak your mind and stand tall.
Walk taller knowing whose shoes you walk in.
Out of Home
Introducing the Legacy Line! These limited-edition shoes will highlight icons who made Dr. Martens the platform for self-expression it is today. As the name fades with time, it will be symbolic of the wearer filling the shoe.
This wheat-paste poster campaign layers striking visuals with bold copy about how Doc Martens serve as a platform for your voice, ending with a mirror that invites you to step into the spotlight.
Interactive/Social
Map My Martens is an interactive AR filter that lets users scan their Docs to unlock the story behind their shoes—when they were made, what they’re called, and who’s worn them.
We launched it on Instagram, TikTok, and Snapchat, turning every pair into a personal piece of Dr. Martens history—and inviting the next generation to step into a legacy all their own.
Art Direction: Taylin Ream