Dr. Martens
360 Campaign
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360 Campaign ---
Walk a Little Taller.
We turned every pair of Docs into a platform for self-expression—launching a bold, multi-platform campaign that inspired wearers to walk taller, louder, and prouder.
Walk a little taller knowing whose shoes you walk in.
Video
Kicking off the Walk a Little Taller campaign, this video uses iconic imagery to show how Doc Martens give you the confidence and stage to speak your mind and stand tall.
Interactive/Social
Map My Martens is an interactive AR filter that lets users scan their Docs to unlock the story behind their shoes—when they were made, what they’re called, and who’s worn them.
We launched it on Instagram, TikTok, and Snapchat, turning every pair into a personal piece of Dr. Martens history—and inviting the next generation to step into a legacy all their own.
Out of Home
This wheat-paste poster campaign layers striking visuals with bold copy about how Doc Martens serve as a platform for your voice, ending with a mirror that invites you to step into the spotlight.
Art Direction: Taylin Ream